Diamond Jewelry Education
Learn. Compare.Choose with confidence.
Your go-to guide for buying with confidence. Learn how diamonds are graded, how to choose the right stone, what the 4 C’s really mean, and how we craft custom pieces here in Arizona, all backed by 50+ years of expertise.
How We Make Custom Jewelry
How the GIA Grades Diamonds
Choosing a diamond is easier when you understand how the Gemological Institute of America evaluates each stone. The GIA set the modern standard for diamond grading and its reports are recognized worldwide for accuracy and independence. Below is an expanded,...
How to Choose a Diamond
About the 4 Cs
The 4 Cs of Diamonds: Carat, Color, Clarity, and Cut Buying a diamond is easier and more confident when you understand the 4 Cs, Carat, Color, Clarity, and Cut. These are globally recognized standards, established by the Gemological Institute of America (GIA), for...
