Privacy Policy

Effective date: November 6, 2025

This Privacy Policy explains how House of Diamonds AZ (“House of Diamonds,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit House of Diamonds AZ (the “Site”), contact us by phone or email, or visit our showroom. Please read this policy carefully. If you do not agree with the terms, please do not use the Site.

If you have questions or would like to exercise your privacy rights, you can contact us at:

Phone: (602) 283-5570
Mail: House of Diamonds AZ, 10323 N. Scottsdale Road, Scottsdale, AZ 85253
Email: privacy@houseofdiamondsaz.com

We are a family-owned and operated jeweler serving Scottsdale and the greater Phoenix area.

1) Information We Collect

Information you provide directly
- Contact details submitted through Site forms (e.g., “Diamond Jewelry Information Request”): first name, last name, email address, phone number, jewelry interests, and any message you provide.
- Communication records (emails, phone calls, text messages if applicable).
- Appointment or consultation details if you schedule with us.
- In-store purchase information and service records (if you transact with us offline).
Information collected automatically
- Technical and usage data: IP address, device and browser type, operating system, referring/exit pages, pages viewed, links clicked, and general usage patterns.
- Approximate location (derived from IP address).
- Cookies and similar technologies as described in Section 3.
Information from third parties
- Social media referrals (e.g., Facebook, Yelp, Instagram, X/Twitter) if you engage with or arrive from our social profiles.
- Vendor/brand referrals (e.g., Gabriel & Co., Lashbrook Designs) if you follow catalog links from our Site.
Offline and showroom information
- Routine business records (e.g., appointment notes, work order details).
- CCTV video: Our showroom uses closed-circuit television (CCTV) for security and loss prevention. CCTV may capture your image when you visit our premises.

We do not knowingly collect sensitive personal information through the Site (such as government IDs, financial account numbers, or precise geolocation). We do not intentionally collect information from children under 13.

2) How We Use Your Information

We use your information to:

Provide and improve our services, including custom jewelry consultations, quotes, and follow-ups.
Respond to inquiries sent via our Site forms, email, or phone and manage customer relationships.
Schedule, confirm, and manage appointments.
Send service-related communications, such as order updates or policy changes.
Maintain the safety and security of our Site, showroom (including CCTV), and operations.
Analyze Site performance and user engagement to improve content, navigation, and offerings.
Comply with applicable laws, respond to lawful requests, and enforce our terms and policies.

We do not sell your personal information. We do not use your personal information for cross-context behavioral advertising or targeted advertising.

3) Cookies and Similar Technologies

We (and service providers) use cookies, pixel tags, and similar technologies to:

Enable core Site functionality (e.g., session management).
Measure Site traffic and performance.
Improve user experience and content relevance.

You can control cookies through your browser settings. Note that disabling cookies may affect Site functionality.

4) Google Analytics

We use Google Analytics to help us understand how visitors use the Site. Google Analytics uses cookies to collect information such as the pages you visit, your IP address, and your device/browser information. This information is aggregated and used to improve Site performance and content.

Learn more about how Google uses data: https://policies.google.com/technologies/partner-sites
Google’s Privacy Policy: https://policies.google.com/privacy
Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout

You may also control certain advertising cookies via your browser or device settings.

5) How We Share Information

We may share information with:

Service providers and vendors who help operate our Site, host content, provide analytics (including Google), manage communications, or support customer service. These parties are contractually obligated to protect your information and use it only to provide services to us.
Brand or catalog partners whose collections we feature or link to (e.g., Gabriel & Co., Lashbrook Designs, S. Kashi & Sons) when you voluntarily navigate to their sites or request information that involves them.
Professional advisors (attorneys, accountants) for compliance, auditing, and business operations.
Authorities and third parties when required by law, to respond to legal process, or to protect our rights, users, or the public.
Successors in interest in connection with a business transaction (e.g., merger, acquisition, or asset transfer), in which case your information would remain protected consistent with this Policy.

We do not sell personal information and we do not share personal information for cross-context behavioral advertising.

6) Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, including:

Inquiry records: retained for as long as needed to respond and for a reasonable period thereafter for business records, customer service, and legal compliance.
Transaction and service records: retained as required by tax, accounting, warranty, or other legal obligations.
Security and analytics logs: retained for a reasonable period for security, diagnostics, and Site improvement.
CCTV recordings: retained for a limited period in accordance with our security and retention practices, unless longer retention is required for incident investigation or legal purposes.

When retention is no longer necessary, we delete or de-identify information in accordance with our policies and applicable laws.

7) Your Privacy Rights

Depending on your location, you may have the right to:

Access: request confirmation of whether we process your personal information and receive a copy.
Correction: request that we correct inaccurate personal information.
Deletion: request that we delete your personal information, subject to legal exceptions.
Portability: request a portable copy of certain information.
Opt-out: request to opt out of the sale of personal information, sharing for cross-context behavioral advertising, or targeted advertising (we do not engage in these activities).
Restrict or object to certain processing, where provided by law.
Appeal: if we deny your request, you may have the right to appeal our decision.

To exercise your rights, contact us at privacy@houseofdiamondsaz.com or use the phone/mail contacts above. We will verify your request consistent with applicable law, which may include matching information you provide with information we maintain. Authorized agents may submit requests on your behalf where permitted by law and subject to verification.

We will not discriminate against you for exercising your privacy rights.

8) California “Notice at Collection” (CCPA/CPRA)

Categories collected: identifiers (e.g., name, email, phone), commercial information (in-store order or service records, if applicable), internet or network activity (e.g., IP address, device data, Site interactions), and in-store security information (e.g., CCTV footage).
Purposes: provide services, respond to inquiries, manage appointments, improve Site and services, security/fraud prevention, legal compliance.
Sources: you (forms, calls, in-store), your devices (via the Site), referrals from social/brand sites.
Disclosures: service providers and vendors (including analytics providers), professional advisors, authorities as required, and business transferees in a transaction.
Retention: as described in Section 6.
Sale/Share: we do not sell personal information and do not share personal information for cross-context behavioral advertising.
Sensitive personal information: we do not seek to collect sensitive personal information via the Site; if collected in-store for a lawful purpose, we use it only as permitted by law.

9) Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us personal information, please contact us so we can delete it.

10) Data Security

We use reasonable and appropriate administrative, technical, and physical safeguards designed to protect personal information, considering the nature of the information and the risks. However, no security system is perfect and we cannot guarantee absolute security.

11) Third-Party Websites and Social Media

Our Site may link to third-party websites and social media platforms (e.g., Facebook, Yelp, X/Twitter), as well as brand and catalog partners. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

12) Do Not Track

Your browser may offer a “Do Not Track” (DNT) signal. Our Site does not currently respond to DNT signals. We adhere to the practices described in this Policy.

13) International Visitors

Our Site and operations are based in the United States. If you access the Site from outside the U.S., you understand your information may be processed in the U.S., where data protection laws may differ from those in your country.

14) Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective date” at the top indicates when this Policy was last revised. Your continued use of the Site after any update constitutes acceptance of the revised Policy.

15) How to Contact Us